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BMW Genius Program in Bel Air, MD
What is the BMW Genius program?

BMW vehicles are loaded with features and technology that can help you enjoy the drive and connect with those you love.

To help you take advantage of all the aspects of your vehicle, BMW offers its exclusive BMW Genius Program. At the core of the BMW Genius Program experience is a team of dedicated experts that are happy to assist you before, during, and after the purchase of your new BMW.

In-Store Expertise

Wondering which BMW is best for driving seven people to Hartford Glen Park? How about which BMW is the most fuel-efficient model for tackling the Baltimore commute? BMW dealerships like BMW of Bel Air are staffed by specially trained product experts that can help you decide on the best model, options, and much more.

BMW Encore™

Once you've had a chance to drive and learn more about your vehicle, reach out to your BMW team at BMW of Bel Air for a complimentary BMW Encore™ appointment. During the session, a BMW product expert will explain everything you need to know about your BMW and answer any questions you may have.

BMW Genius Hotline

If you have any questions at home or on the road, the BMW Genius team has a hotline at 1.844.4GENIUS (443-6487). BMW Genius advisors are available Monday through Thursday 9:00am-9:00pm (EST), Friday 9:00am-6:00pm (EST), and Saturday 10:00am-7:00pm (EST). You can also e-mail your BMW Genius team at

BMW Genius Program FAQ
What is the BMW Genius program?

BMW Genius matches BMW product experts with BMW customers to help them with everything from finding the right model to explaining the technical features of their vehicle. Support options include connecting with a product expert in person at your local BMW center, via phone, or by e-mail.

What are the benefits of BMW Genius?

BMW Genius offers BMW customers three unique support options:

In-person guidance: Work with a product expert before you purchase to find the precise vehicle that will fit your needs perfectly.

BMW Encore™: Set up a complimentary BMW Encore™ appointment after you've purchased your vehicle to get a one-on-one session on all the helpful features of your new BMW.

Genius hotline: Call BMW Genius via phone at home or on the road for any questions about your BMW.

What is a BMW Genius?

A BMW Genius is a specially trained product expert with in-depth knowledge of BMW products.

What is the BMW Encore™ program?

BMW Encore™ is a complimentary program that allows new vehicle owners to set up an in-person appointment with their local BMW center for a one-on-one lesson to have all their product related questions answered.

Shop BMW Genius Near Bel Air, MD

Whether you're ready to purchase a new BMW or Pre-Owned BMW and you're looking to make the most of a new BMW purchase, BMW of Bel Air is your trusted BMW dealer near Bel Air and Abingdon. From scheduling service to trade-ins and lease returns, the BMW of Bel Air product experts are here to help.

Every BMW comes loaded with unique technology and lifestyle features that enhance the ownership experience. BMW of Bel Air product experts help customers make the most of their purchases with the BMW Genius program. They can book an in-person BMW Encore™ experience after you've had a chance to get to know your vehicle or provide assistance prior to purchase by helping you select the model that's best for you.

In addition to BMW Genius services, BMW of Bel Air has an in-house finance center to take advantage of all the latest incentives and a world-class service center. From calling in for service to taking a test drive, BMW of Bel Air is here to help.